, a company that makes fishing and hunting
supplies, such as the original molded-plastic tackle box, has selected Denver-based Cactus as its new lead agency partner.
The seasoned outdoor brand will be modernized by
Cactus via new brand positioning, visual brand identity system, creative campaign conceptualization, social media and content strategy.
“To be chosen as the team to
revitalize the Plano brand so they could go from a niche category to grow into the outdoor mass market was a dream assignment for us,” Norm Shearer
, Norm Shearer, partner-CCO at Cactus,
working with Plano's teams and partners across all aspects of the brand ... was critical to helping Plano evolve from a brand that stood for utility and durable tackle boxes to an
expansive, modern brand that is now the base camp for any outdoor adventure.”
Plano plans to debut new campaigns and creative in 2023.