Benchmark Email is offering a new artificial intelligence tool that it says will help users write professional email content.
The new product, Smart Content, will allow
brands to “stand out in the inbox so they can focus energy on building relationship and growing their businesses,” states Jonathan Herrick, CEO of parent company Polaris Software
LLC.
Smart Content allows users to create or change content with simply inputs, the firm says.
The release follows the launch of Smart Sending, a backend machine learning
technology that identifies unengaged contacts and targets the most engaged audience.
One user of the new technology is Antiphon Consulting.
"I was really skeptical when I was told
about the Smart Content technology,” says David Lopez of Antiphon Consulting. “But then I saw it in action. It took something I thought I wrote pretty well and made it much more
impactful."
Herrick notes that “time is a precious resource, and marketers need a way to create compelling content quickly."