Havas Media Names PubMatic 'Preferred' SSP In NA

PubMatic announced what it called an “expanded partnership” with Havas Media Group (HMG) North America that makes it a preferred supply-side platform for agency clients in North America.

PubMatic said the selection was based on its capabilities, quality of inventory supply and its commitment to renewable energy initiatives.

“PubMatic is an ideal partner as we build out our meaningful media strategy for our brands and help them navigate a shifting addressability landscape,” stated Andrew Goode, executive vice president, managing director, investment, Havas Media.

“They not only have a commitment to quality supply,” added Goode, “they also deliver premium data capabilities across channels, including connected TV, online video, and mobile app.” He also praised the platform for being flexible and easy to use.




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