Badger 'Fits' Calia For Fall

Calia “I Choose What Fits” campaign just launched its second spot for its activewear.

The work features the four company brand ambassadors: wellness entrepreneur Hannah Bronfman, actress Dascha Polanco, golf journalist Alexandra O'Laughlin and gymnast Shawn Johnson East. 

The Badger Agency is responsible for creative.

The fall campaign launched August 21 and highlights members of the Calia Collective moving through New York City. The work underscores Calia's style and versatility — apparel for the gym, at home or as part of an active, energetic lifestyle. 

Calia is exclusive to Dick's Sporting Goods.



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