• by Steve McClellan  @mp_mcclellan, September 12, 2022

BBH USA announced today that Erica Roberts has been appointed Chief Creative Officer to lead all creative strategy and execution for BBH USA clients including Samsung, Google, Mattel’s Barbie, Netflix, Martell U.S. and Brighthouse Financial. 

The agency said Roberts will partner closely with Amani Duncan, CEO of BBH USA, report to Carla Serrano, Chief Strategy Officer, Publicis Groupe, and will join the BBH Global Board.

Roberts is a 15-year Publicis Groupe veteran who most recently served as CCO of Publicis NY. 

The news follows the promotion of Duncan to CEO earlier this year, and Alex Grieve being appointed to a newly-created global CCO role as well as the launch of a new global BBH Board last fall to oversee the agency’s worldwide operations.