Minneapolis-based ad agency Periscope has been awarded creative agency of record duties for Meet Minneapolis, marking the shop’s entry into the tourism category.
Periscope will lead the campaign and media strategy to attract more visitors to Minneapolis, touting the breadth of unique experiences and opportunities the city offers to visitors across the nation as leisure travel bounces back after the pandemic.
The agency said the win gives it a “unique opportunity” to help revitalize tourism in Minneapolis--its home city for 60-plus years.
It also continues a win streak for the agency which has added 10 new brands to its client roster this year.
“We have a unique opportunity to reintroduce Minneapolis to regional visitors that have heard a lot about us, but not a lot from us,” stated Courtney Ries, senior vice president of destination branding and strategy for Meet Minneapolis. “Periscope’s keen understanding and excitement for this opportunity — coupled with their unbridled passion for the city — makes them a great partner for this work.”
The full scope includes Strategy, Creative Concepting and Campaign Execution, as well as PR and Influencer Marketing managed in partnership with Minneapolis-based PR and influencer marketing agency Friend of a Friend.
Work is expected to begin rolling out early in 2023.