• by Richard Whitman , Columnist, September 16, 2022

Content platform VidMob has added two media-marketing luminaries to its board of directors: Mainardo de Nardis and Laura Held.

De Nardis brings to the VidMob board more than 30 years of experience in the global media and advertising industries, most recently as the Executive Vice Chairman of Omnicom Media Group and CEO of OMD Worldwide.

Earlier, he was CEO of both Aegis Media (Dentsu) and MEC (WPP). He’s also an investor and entrepreneur with expertise advising private companies in the AdTech and MarTech industries.

Held is a Partner at Los Angeles-based investment firm Shamrock Capital. Prior to joining Shamrock in 2012, Held worked in the Corporate Strategy group at The Walt Disney Company, The Carlyle Group and Credit Suisse.

Other VidMob board members include Antonio Lucio, the former Global CMO of Meta, HP, Visa and Pepsico; BuildGroup Co-Founder Klee Kleber; VidMob CEO and Co-Founder Alex Collmer, and VidMob COO and Co-Founder Jason Donnell.

Last month the company announced a $110 million Series D investment led by Shamrock Capital, which will go towards global expansion and product innovation.