Citizens Bank's latest campaign, “The
Living Portrait of NYC," runs through Sept. 27 at Iron 23 in the Flatiron District, 29 W. 23.
The free, immersive experience includes four different multi-sensory,
multimedia rooms that celebrate the vibrancy of the city's people and neighborhoods. Some 5,000 New Yorkers from all five boroughs were interviewed.
Over 12 New York artists will also appear live
during the activation to perform for visitors.
Citizens, which arrived in New York in February after acquiring HSBC's East Coast branches and Investors Bank. The work, created by
Ogilvy New York and produced in partnership with Radical Media, shows the bank — and the Big Apple — in a new light.
The 10,000 square-foot "Living Portrait" experience includes
stories, data, images and audioscapes.
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Beth Johnson, Chief Experience Officer at Citizens, said: “Our goal is to celebrate and entertain by providing research and the true voices of New
York and bringing together dancers, musicians, comedians, and artists — and our friends and neighbors — to recapture the intimacy of in-person interactions that we’ve all missed
during the pandemic."
Visitors can book their timed complimentary tickets.