• by Ray Schultz , September 20, 2022

Validity has launched two new tools for email marketers at the Salesforce Dreamforce conference. 

The new products, DeDuped and DemandTools Free edition, are free to Salesforce users.  

DeDuped is an assessment that will evaluate up to 20,000 account records in Salesforce within minutes and detail how many duplicates it finds, the company says. 

DemandTools Free edition is a data loader for Salesforce that allows users to insert, update, and upsert (a combination of update and insert) records from a .csv or .xlsx file, the company says. DemandTools also automatically standardizes this data as part of the import process.

A Validity study found that 44% of firms lose over 10% in annual revenue due to poor-quality CRM data. 

The new freemium tools ensure that “businesses of all sizes - from SMBs to enterprise - can realize the power of properly managed data and gain insight into how to better manage data at scale,” says Chris Hyde, senior vice president, Global Head of Data Solutions at Validity. 

Users can import unlimited records monthly and access a 14-day trial of the deduplication functionality to further investigate where duplicates exist in their data. In addition, they can run test merges.

Validity offers such email marketing  tools as DemandTools, BriteVerify, Everest, GridBuddy Connect, and MailCharts. These allow brands to perform CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications, the company says.