Dynamic content platform FindMine has secured new venture capital funding, bringing its total financing to $9.9 million.
The round was led by XSeed Capital and Underscore. It supplements a previous seed round.
The company will use the funds to accelerate go-to-market activities and building the team, and to advancing development of its content engine.
FindMine helps brands share their message in email and targeted messaging, advertising and social media campaigns, based on predictive intelligence and merchant sales data. It also assists them in social media campaigns, and in-store applications such as kiosks, personal shopper programs and sales associate platforms.
The goal is to provide “AI-powered automation that can create visual, shoppable assets in milliseconds,” says FindMine CEO Michelle Bacharach.
The company will focus on tying merchandising data to content and marketing storytelling.