Interpublic Group has acquired RafterOne, a leading global provider of multi-cloud commerce solutions on the Salesforce platform.
IPG said RafterOne will align with MRM, the holding company’s digital-first customer experience and commerce agency. The combined offering will power Salesforce platform solutions across the holding company.
Terms of the deal were not disclosed.
IPG CEO Philippe Krakowsky stated, “Salesforce has become a priority platform for marketers to thrive in the digital economy and RafterOne delivers highly personalized content that engages and converts in a measurable, precise and repeatable way. In our work with them to date, we’ve found that our cultures are very complementary, and we are excited to have them bring their specialized Salesforce capabilities for commerce, service, data, marketing, and customer experience to our clients and agencies across the group.”