Brand experience agency Dynamic Marketing Systems (DMS) has rebranded and is now called Truelio.
Earlier this year, the firm expanded through its merger with Muse Marketing + Creative, a brand experience agency.
The relaunch follows a year-long initiative to create a new brand identity.
“As we grew, the DMS name no longer captured the essence of who we were at our core,” says John Kauffman, CEO and president of Truelio.
Kauffman adds that "Truelio is a relationship-based firm, driven by the success of our partners.”
Presumably, Truelio will not be confused with another company whose name starts with a "Trulio" and ends in "io."
Based in Atlanta, Truelio has formed a growing collective group of creative strategists, brand specialists and digital experts. The company has been in existence for about 20 years.
Truelio seeks to “elevate our partner capabilities and in turn, their very own customer experiences," Kauffman adds."We push for our partners to be the true hero and successfully stand out among the rest.”