FCB Global has promoted Katy Wright to Chief Executive Officer, FCB Inferno, the network’s London agency.
Wright continues to report to FCB Global CEO Tyler Turnbull.
Previously, she was managing director at FCB in London, working on key accounts such as Zurich, Unite Students, BMW, Valspar and Kimberly-Clark brands Andrex and Kleenex. She was named head of account management in 2018.
In 2022, FCB Inferno announced the integration of creative performance practice FCB/SIX to bolster the agency’s data-driven brand experiences.
FCB Global Chair-Global CCO Susan Credle called Wright a “leader of world-class creativity. She shares the FCB belief that creativity is a beautiful economic multiplier.”
“For over 15 years, Katy’s infectious energy, deep commitment to her clients and incredible sense of humour have helped shape FCB Inferno into the agency it is today,” said FCB Global CEO Tyler Turnbull. “As someone who defines our ‘Never Finished’ spirit, Katy has been instrumental in evolving our agency to deliver timely and timeless work for our clients. With Katy being elevated to CEO, I know the future is bright for FCB Inferno.”
The 150-year old FCB network was named No. 2 Global Network at Cannes Lions 2022. The “Dyslexic Thinking” campaign won FCB Inferno's first Titanium Lion.
FCB Inferno clients include BMW, J&J, This Girl Can, gsk and Premier League.