• Elle, Wednesday, October 5, 2022 4:30 PM

Victoria's Secret is taking a different approach to its new campaign, themed “Undefinable.” The creative “serves as a visual manifesto for a brand caught in a tricky place: Reassuring its fans that VS is still a trusted source for affordably flirty lingerie, and convincing its detractors that it’s used a public reckoning as a catapult for social good,” per Elle. “It’s a powerful rebuke of Victoria’s Secret’s previous M.O., which celebrated a certain type of beautiful girl—young, bouncy, delighted by the appeal of her (slim, taut, bare) body, and unbothered by Adam Levine’s front row catcalls—while deliberately shutting others out of their space.”

Read the whole story at Elle »