Folloze has made its Buyer Experience Platform 3.0, first announced in June, generally available.
The goal is to allow “all marketers — with no code and with embedded templates — to create buyer experience touchpoints powered by content and data,” says David Brutman, chief product officer and co-founder of Folloze.
The tool has been enhanced through a recent integration with 6sense Revenue AI. This provides a data-powered experience that enables marketers to act on dynamically updated intent signals that point to revenue opportunities, Folloze says.
“Personalizing experiences across landing pages, content hubs and microsites has never been more important or easier to implement,” says Elliot Smith, head of partnerships at 6sense.
Several clients have tried the improved Folloze tool, including revenue platform Clari.
“The powerful integration of the Folloze Buyer Experience Platform with 6sense’s data solution has enabled our team to create highly engaging content destinations through Folloze boards that leverage 6sense to personalize the experience according to key segment data,” says Jennifer Finney, senior manager of growth marketing at Clari.