Online spending is up across the board, with shoppers showing great resilience despite challenging economic conditions, according to Klaviyo’s Q3 2022 edition of its Business Trend Recap.
The total order count was up in every sales category but jewelry. Across all sectors, it rose by 11% in Q3 YoY. And the amount spent on online orders jumped by 20%.
In addition, average order value (AOV), went up by 12% in Q3, versus last year.
Despite slowing down in midsummer, AOV jumped by nearly 27% in September, versus July.
In another finding, Klaviyo reports that the percentage of consumers purchasing from brands that talked about sustainability rose by 22% YoY.
What does this mean for brands?
Given the current macro-environment, “businesses need to be nimble and adapt their marketing strategies to quickly and efficiently communicate their vision and messages at internet scale, enabling them to create the best experience and lasting relationships with their customers,” states Andrew Bialecki, CEO and co-founder of Klaviyo.
Klaviyo, a provider of email, SMS and ecommerce services, analyzed insights from over 250 million global shoppers across more than 82 countries and territories powered by the company’s platform between July 1 and Sep. 30.