• by Ray Schultz , October 28, 2022

Factoreal is offering a customer engagement platform that it says can help SMBs deliver hyper-personalized consumer experiences that increase ROI across online, on-site, social, and mobile channels.

The announcement comes at a time when many marketers are struggling to connect with their customers and meet higher expectations with fewer resources. 

The goal is to “put new tools into the hands of small and medium businesses so they can evolve from piecemeal marketing to a rich customer engagement platform that’s affordable and simple to use, yet powerful enough to scale as they grow their business,” says Aditya Dhruva, CEO of Factoreal.

The firm points to Futurum research showing that 90% of companies feel they need better tools to track customer journeys. 

Factoreal’s customer engagement platform features email and text automation, social media and display ad management, web and mobile push notifications, machine --learning insights, customer journey automation, segmentation and audience building, and much more, the firm says.

The new enhancements include a simplified user experience, prebuilt campaigns and goal-based, guided templates (aka Journey Wizard).

One user of Factoreal’s technology is Steve DeLay, owner of the Macon Bacon and Florence Flamingos baseball teams.

“Factoreal’s combination of email, texting, and social media tracking all on one platform" was exactly what the company was looking for to drive ticket sales and increase social media engagement, DeLay says.