• by Ray Schultz , November 3, 2022

Consumers now rate speed and ease of ordering over delivery and brand loyalty, judging by Pack’s eCommerce Trends Report, a study released Thursday, conducted by the Harris Poll.

For example, 47% of online shoppers prefer speed over selection of items, a trend even more apparent among Gen Z and millennials — 57% of both groups share that preference. 

In addition, 66% would be willing to make sacrifices for a speedy purchase process, with 32% saying they would wait at least three days longer on shipping to receive the item.

In general, 65% have higher expectations for shopping online than they did three years ago, a feeling expressed by 77% of shoppers ages 35-44.

Slow-loading websites will prompt 55% of shoppers to purchase elsewhere. Again, this jumps to 62% for Gen Z and millennials.

Here’s a finding that should interest email teams sending cart abandonment emails: 64% use them shopping cart as a bookmark to save items for the future, possible denoting a lack of functionality on the site. 

In addition, 34% of consumers prefer shopping experiences that remind them of social media experiences, and this jumps to 55% for those aged 18-34. 

Moreover, 43% overall believe buying items online straight from social media is easy, although younger generations more readily agree. 

Meanwhile, 30% of shoppers aged 18-34 would forgo buying from a big box retailer in favor of ecommerce sites with a quicker path to purchase, and 25% of those in the 35-44 and 45-54 age ranges concur. 

The Harris Poll surveyed 2,068 U.S. adults ages 18+, from Oct 4-6, 2022.