• by Gavin O'Malley , Staff Writer @mp_gavin, December 29, 2005

Attention, marketers: Applications and hosted services provider SiSTeR Technologies offers a Web-based tool that automatically generates streaming video clips for listed products with voiceovers, photos, and text. It would be a stretch to call it rich media, but with SiSTeR's new Pic2Vid tool, retailers can create simple 45-second audio/video commercials in less than an hour on a boot-string budget.

"Imagine the impact of replacing the thousands, tens of thousands, or even millions of static product photos on a Web site with low-cost, production-quality audio/video commercials," says Israel Alpert, president and CEO of SiSTeR. "The challenge now for marketers is to find a cost-effective, highly scalable solution that enables them to easily create and post video clips for each product and listing."