Health ad agency AbelsonTaylor named Rebecca Visconti as vice president of marketing intelligence, overseeing data, analysis, insights, multitouch attribution models and optimizing the impact of
client marketing campaigns.
Visconti reports to Christopher Dimmock, senior vice president, integrated strategy.
Visconti has worked in digital marketing and analytics
since 2007. Prior to joining AbelsonTaylor, she was head of analytics for Texas-based Biote Medical. She also served as vice president of operations and client strategy and director of digital
analytics at Belo +
Company, a consumer agency in Dallas.
Newer agency accounts include Coherus BioSciences, Cooper-Surgical, and Aerovate Therapeutics.