For Disney to break even on the new "Avatar" film, the sequel to the 2009 hit (the highest-grossing film of all time) would have to make more than $2 billion at the global box office.
"Traditionally, this would require a robust, complex, and broadly scaled marketing strategy. Even then, this film is facing a handful of unique challenges to achieve its ambitions," per Fast
Company. "However, leading up to the release of what aims to be a historic blockbuster, one way or the other, Disney appears to be utilizing the least-popular tool in the marketing
playbook: restraint. Yet that just may be its genius."
Read the whole story at Fast Company »