Johnnie Walker singer-songwriter Kilo Kish partnered for “Jingle Bells on the Rocks,” a new digital campaign that celebrates Johnnie Walker Blue Label.
The ad is timed to the holiday season, and the spot runs across social channels for Johnnie Walker and Kilo Kish.
Anomaly NYC is responsible for the creative. Unreasonable Studios is its production partner.
The bottle becomes the sound inspiration for the ad. A revamp of the classic “Jinge Bells” track is augmented by sounds of the pop of the cork, the tap of the glass, the crackle of ice as the whiskey is poured.
Anomaly's work includes Budweiser, Jimmy John's, dosist and Dick's Sporting Goods.