Backbone Selects Mudry For Ecommerce Director

Backbone tapped Martin Mudry as ecommerce director, a new post at the integrated-marketing agency.

His goal is to expedite Backbone’s entrance into marketplace marketing across key third-party ecommerce platforms, including Amazon and Walmart.

“Apple’s privacy moves continue to negatively impact performance on Meta and other social platforms, and the impending death of the cookie will drive a seismic shift in other digital channels. We see more dollars shifting to advertising on third-party marketplaces in the years ahead,” said Charles Lozner, VP of digital media at Colorado-based Backbone.

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“Marketplace advertising will complement several existing Backbone services, including PR and affiliate marketing," said Mudry. "Our combined and diverse expertise will help brands better connect the dots from their top-of-funnel marketing to advertising and execution on these growing retail platforms where customers are both discovering and purchasing products."

Previously, Mudry worked with Amazon as a brand specialist and product manager of global sourcing/Amazon Basic. He also worked for Flywheel Digital.

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