Validity has relaunched its Sender Score, a tool for email marketers seeking to improve their grasp of the sending process.
Sender Score has provided free sender reputation checks and blocklist lookups. But the new toolkit includes free list-quality checks powered by BriteVerify, deliverability benchmarking and an email revenue calculator.
The new Sender Score also includes an educational component featuring curated content , including Email After Hours, an email marketing podcast, and Sender School, a series of courses to demystify email for teams of all sizes.
The goal is to “redefine the scope and impact of deliverability in the life of the modern email marketer and make the goal of leveling up email programs more achievable — whether you are a solo sender or part of a large email marketing team,” says Greg Kimball, senior vice president, global head of email and ecommerce solutions at Validity.
Dela Quist, founder of Alchemy Worx, predicts that Sender Score will become the “gold standard” for marketers seeking to improve their email programs.
“It’s very well designed, easy to use for all levels of experience and streamlined with best practices,” Quist says.
Quist adds: “Many will be tempted to head straight for the Act tab to take advantage of the very handy toolset. However, I would urge them to evaluate the health of their email program and check out the courses first. It’s all free!”
Validity plans to further expand Sender Score with the addition of more assessments, tools, and resources in the coming months.