Kevin Nelson has been tapped as WPP’s global client lead for IBM. He will also be responsible for leading Ogilvy’s global B2B practice.
Based at Ogilvy, Nelson is expected to deliver client experience via EightBar, the team handling strategy, creative, media, and data analytics for IBM. Experts from
these disciplines are draw from WPP, including Ogilvy and GroupM.
Before this, Nelson served as managing director of McCann New York and global business lead for IPG’s dedicated
global Microsoft unit.