• by Fern Siegel , February 17, 2023

The social-tech agency Gospooky has launched in New York, the company’s first office outside of Europe.

Agency work has included Jeep, Verizon, JBL, Unilever and London Design Museum.

Former Snap executive Jeff Miller will also join the agency’s board of directors to solidify its North American outpost. Prior to Snap, Miller served as a marketing director at PepsiCo driving brand strategy for Gatorade and Tropicana.

Tim van der Wiel and Liam Tjoa founded Gospooky in Amsterdam in 2016.

In the next year, the agency intends to expand its American operations.

“The U.S. market is a game-changer for Gospooky’s future projects, as we continue to lead the charge in immersive technologies and reshape the way brands and communities connect," van der Wiel told Agency Daily. "With the addition of seasoned marketer Jeff Miller to our board of directors, we look forward to expanding our creative offerings to some of the most innovative brands and building a diverse team to join our international roster of talent."

In September 2022, Gospooky became the first Dutch agency to partner with Arcadia, the augmented-reality creative studio of Snap.