• by Karlene Lukovitz  @KLmarketdaily, February 15, 2023

Independent ad-tech platform Cadent has added a clean room powered by Google Cloud technology to its Aperture platform to enhance secure data sharing and analysis capabilities in the cloud across advanced TV environments.

The clean room, combined with Aperture’s Audience Studio and Viewer Graph, allows broadcast media and national programmer clients to onboard, build and deploy audiences to Google Ad Manager or other platforms and improve workflow while safeguarding data privacy, according to Cadent. 

“Given our partnership and shared clients, it’s fitting that Google is our first partner to join our clean room integration marketplace for advertisers,” Mari Tangredi, senior vice president, audience solutions at Cadent, stated.

Cadent was an early adopter of cloud-based infrastructure, which enables scalability and low latency, in addition to security and other benefits. Aperture is cloud-native.