Tag results for "clean room"
- Amazon Gives Brands Access To Years Of Shopping DataAmazon Ads will give brands access to the past five years ...
- How One Ad, Data Expert Intends To Change Retail MediaAI-supported incrementality will become a bigger focus for retail media, but th ...
- Disney Offers Global First-Party Data ConnectionThe BridgeID platform allows the Disney Audience Graph, through the company's clean-ro ...
- Diversifying Media--Only 25% Of Advertisers Ready For Google Cookie PhaseoutMany advertisers still have concerns and questions about the strategy's readiness a ...
- DCN Spins Off TrustX, Backs Startup Offering Information SymmetryThe new equity-backed startup, aptly named Symitri, is built on proprietary high-spe ...
- LinkedIn, Samba TV, Amazon Expand Alternative Ad Solutions For First-Party Data OptionsLinkedIn Ads plans to roll out a solution this week to automa ...
- Experian, InfoSum Introduce Cleanrooms For AutomotiveLauren Wetzel, COO of InfoSum, looks at implementation of data clouds f ...
- Adobe Launches Real-Time CDP Collaboration With Partner NBCUniversalAdvertisers and publishers will have an expanded tool for real-time collaboration ...
- Disney Clean Room Adds AWS, Google Cloud ServicesDisney is also launching a portal for easier clean room use ...
- Disney Launches 'Shoppable' Streaming Ads, Expands Data MeasurementDisney Advertising is adding more data-measurement providers, expanding its "clean room" effor ...
- Why GroupM Wants You To Get Your Head Into - Not Out Of - The CloudGroupM performance media shop Nexus this morning announced a "maturity framework" ...
- LiveRamp Debuts Targeting From Cleanrooms, Identity Resolution From The CloudLiveRamp gave brands, publishers, and technology platforms better data collaboration on Tuesda ...
- ThinkAdvertising Contextual Solution Now In AWS Clean RoomsThe move enhances security when AI-driven, cross-channel audience segments are activated acro ...
- Generative AI Conversational Interface Comes To CleanroomsSamooha engineers have developed a chat feature based on generative AI a ...
- ABCs For Successful Campaign Measurement In Today's World: Back To The BasicsGoing back to the basics means reaching a simple understanding of wh ...
- Ad Industry Supports IAB Launch Of Interoperable Data Clean Room GuidelinesThe IAB Tech Lab on Friday released the final first version ...
- IAB Tech Lab Releases Data Clean Room Implementation GuidanceThese first finalized versions of guidelines and an OPJA protocol work togeth ...
- Q&A: Clean Rooms Aren't A Magic Solution For AddressabilityTodd Rose, head of business development, identity and addressability at mobile ...
- Amazon Strengthens Gen AI: Now Execs At Cannes Are Talking About ItThis year AWS is telling clients and agencies what its focus ...
- Nielsen Launches 'Media Data Room,' Precursor To Clean RoomThe room, enabled by cloud-based data-management platform Snowflake, initially will utilize ...
- Behind Brands' Focus On Clean Rooms, Interoperability, Identity StrategiesMarketers need an identity strategy that allows for a mixture of authenticate ...
- Data Clean Rooms - The Promise That Could Power Durable, Privacy-First MeasurementWill Probabilistic become the new Deterministic? Data clean rooms can create ...
- Cadent Adds Google Cloud-Powered Advanced TV Clean RoomGoogle Cloud is the first partner to join Cadent's clean room integrati ...
