To celebrate Wrangler's 75th anniversary last August, the company kicked off the “What A Ride” campaign. Creative partner Two by Four handled its salute to Western wear. Country-music legend George Strait was part of the marketing efforts.
Now, the famed denim company has extended its brand reach, again partnering with Fender Musical Instruments Corp., a leading guitar manufacturer, for a limited-edition global product launch.
“Once again, we’ve teamed up with Fender to release this new collection as a timeless tribute to the artists and legends who have shaped music and denim into what it is today,” said Holly Wheeler, vice president global marketing, Wrangler.