Wrangler, Fender Team For Global Product Launch
- by Fern Siegel , March 3, 2023
To celebrate Wrangler's 75th anniversary last August, the company kicked off the “What A Ride” campaign. Creative partner Two by Four handled its salute to Western wear. Country-music legend George Strait was part of the marketing efforts.
Now, the famed denim company has extended its brand reach, again partnering with Fender Musical Instruments Corp., a leading guitar manufacturer, for a limited-edition global product launch.
“Once again, we’ve teamed up with Fender to release this new collection as a timeless tribute to the artists and legends who have shaped music and denim into what it is today,” said Holly Wheeler, vice president global marketing, Wrangler.
The second Wrangler x Fender collaboration features men’s and women’s tees, denim jackets and vests and
jeans. The collection also revives the bestselling men’s jacket featuring Fender’s logo on authentic Wrangler denim. Guitar accessories are also part of the new Wrangler x Fender
Collection, including gold-stitched straps crafted in Wrangler denim and denim-wrapped 3-ply hard-shell guitar cases featuring the Wrangler pocket design.
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The second launch of
the Wrangler x Fender men’s and women’s line is available on Wrangler.com, Fender.com and in key retailers, such as Boot Barn, Urban Outfitters, Wiseman’s Western and specialty
boutiques.
