PUMA has selected McKinney as its new global agency of record for the brand’s “Run/Train” business unit, the companies confirmed today. The selection followed a review managed by Pile and Company.
The remit includes all strategy and creative work across the Run/Train unit. The award follows the re-launch of PUMA Running in 2021, including the redesigned line of NITRO running shoes.
The agency has much experience in the category having worked with Columbia, Skechers, Shoe Show, and Crocs).
“Partnering with an iconic brand that has the ability to empower the next generation of runners is going to be very rewarding,” stated Joe Maglio, CEO of McKinney. “Over the years, PUMA has shaped the culture around sport and they have been instrumental in driving social change in the space.”