Happy Horizon To Acquire Digital Agency AdBirds

Happy Horizon, a full-service marketing agency, is acquiring digital performance marketing agency AdBirds. Terms were not disclosed. 

Founded in 2010 by former Google and Meta employees, AdBirds serves such firms as LVMH, PUMA, Pepe Jeans, Hackett, Sani and Ikos.

Walter van de Wege, CEO of Happy Horizon, says: “This acquisition is a giant leap in the international growth plans of Happy Horizon. AdBirds operates internationally, but with local expertise.” He adds: "Highly experienced local teams (ex Google and Meta) that speak the language and have knowledge of the market, support brands to roll out campaigns worldwide.”

Lucy Johnston and Fransje Mous, global directors at AdBirds, hope to “contribute to Happy Horizon’s international growth ambitions,” Johnson says.



1 comment about "Happy Horizon To Acquire Digital Agency AdBirds".
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  1. Randall Stephens from AdBirds.com, May 15, 2023 at 11:45 a.m.

    It would be nice to see an offer from these Google and Meta employees.  I founded AdBirds in Texas back in 2009.  Launched AdBirds.com and have the Twitter handle @adbirds

    Any updates?   Let's start at $2M USD

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