Happy Horizon, a full-service marketing agency, is
acquiring digital performance marketing agency AdBirds. Terms were not disclosed.
Founded in 2010 by former Google and Meta employees, AdBirds serves such firms as LVMH, PUMA, Pepe
Jeans, Hackett, Sani and Ikos.
Walter van de Wege, CEO of Happy Horizon, says: “This acquisition is a giant leap in the international growth plans of Happy Horizon. AdBirds operates
internationally, but with local expertise.” He adds: "Highly experienced local teams (ex Google and Meta) that speak the language and have knowledge of the market, support brands to roll out
campaigns worldwide.”
Lucy Johnston and Fransje Mous, global directors at AdBirds, hope to “contribute to Happy Horizon’s international growth ambitions,” Johnson
says.