After a five-year presence in Canada servicing the Mondelez media business, VaynerMedia is expanding its footprint there with a full-service operation in Toronto that includes creative, strategy, and media.
Jeanny Ponce, currently leading the Mondelez business, will assume the roles of vice president and country manager. The agency now has 11 offices worldwide.
“We’ve established a great presence in the Canadian market with the Mondelez business” said CEO and co-founder Gary Vaynerchuk. “I’ve been a long-time fan of many Canadian-based businesses and see multiple opportunities in the region.”
Ponce has over 15 years of industry experience, having served at various agencies including Starcom and Carat across a range of categories including consumer packaged goods, beauty, and finance.
Founded in the U.S. in 2009, VaynerMedia launched in the UK in 2018. In the last 4 years the company has achieved record growth with expansion to Asia-Pacific. It now has five APAC offices. It launched in Mexico in 2021 to service Latin America and the Netherlands in 2022.
VaynerMedia created a 30-second Planters Peanuts spot for this year’s Super Bowl. It has also created recent work for Woodbridge wines and PepsiCo.
The agency positions itself as having a consumer-centric, integrated approach that incorporates both creative and media to drive business results for its clients.