Lego Prepping For Global Media Review

by Steve McClellan @mp_mcclellan, March 22, 2023

Toy marketer Lego is conducting a global media agency review. Initiative has handled media duties for the company since winning its last major pitch in 2017.

The firm spends an estimated $450 million on measured media globally according to agency research COMvergence.

Prior to Initiative, Starcom and Carat were incumbents on the account.

Reached by email, a Lego spokeswoman replied, "we cannot confirm or comment on this story."

accounts, agency, media

Next story loading