Chrysler is launching a humorous campaign for Pacifica minivans showing how the vehicle is a support system for families who are living their best chaotic life.
The multimedia effort from Doner is themed “Vanlightenment," features both the Chrysler Pacifica and Pacifica Hybrid, and spans television, digital and social media, including the Stellantis' brand’s Facebook, Twitter and Instagram channels.
Three 30-second spots include the broadcast debut of “Courage.” Two additional 30-second spots, "Personal Space" and “Inner Peace," are viewable on the Chrysler YouTube channel.
Courage" shows how traveling long distances can be chaotic and stressful, especially if you have the wrong vehicle. However, “vanlightenment” is found with the Chrysler Pacifica Hybrid, which allows parents to have the peace of mind that their vehicle can not only go further, but also will keep their kids calm and entertained.
“With this campaign, we wanted to bring a bit of light-heartedness to the daily chaos that our Chrysler Pacifica and Pacifica Hybrid owners may experience,” said Marissa Hunter, senior vice president of marketing, Stellantis North America, in a release. "'Vanlightenment' recognizes that while raising a family is a beautiful event, it often can be challenging, and having the right tool -- or in this case, the right vehicle -- can deliver a sense of peace and order.”