Hyundai Motor Co. is partnering with renowned designer Jeremy Scott for its fourth iteration of a fashion event focusing on upcycled couture.
Re:Style, now in its fourth year, is an eco-friendly fashion platform with designers transforming automotive waste into fashion items.
This year’s collection features the "Project Runway" judge using discarded materials from Hyundai Motor’s electric vehicles, together with deadstock fabrics. New materials are derived from parts such as wheels, seat belts, tail lights and wipers.
The exhibition will be presented in Seoul, South Korea for three weeks starting March 23.
As the first Re:Style exhibition to be held in Korea, the opening is also in line with the global launch of the all-new Kona Electric.
Also on display will be the Re:Style Archive Exhibition, which is being showcased in collaboration with Re:Style ambassador and model Lauren Wasser, who overcame her physical limitations after double leg amputation caused by toxic shock syndrome.
She will model the past three years of Re:Style archival collection and show the journey of Re:Style under the theme of diversity and innovation.
The exhibition space is designed with a parametric pixel motif, a representative element of Hyundai Motor’s electric vehicle lineup.
Hyundai Motor’s Re:Style debuted in 2019 in New York with Maria Cornejo, who created clothing from waste car seat fabric. In 2020, the project served as a platform for a collaboration with six designers at London store Selfridges. Most recently, in 2021, the company partnered with L’Eclaireur in Paris and Boontheshop in Seoul to further widen its impact.