Nancy Maloney has been tapped as SVP-director of insight and strategy for Chicago-based agency Cramer-Krasselt.
Maloney will lead the newly revamped strategy discipline.
Previously, she was head of strategy at VSA Partners’ Chicago headquarters, directing clients’ campaign development, strategy and marketing initiatives. She has worked with various brands, such as AB InBev, Nike, Kraft and Northern Trust.
“C-K has renamed its brand planning department to insight and strategy, as those are at the core of everything we do,” said Brian Nienhaus, EVP-managing director. He cited Maloney’s “extensive research experience and loads of empathy, curiosity and optimism” as key to her hire.
Maloney added: “There continues to be opportunity to deeply embed strategy into the full process of getting to outstanding creative work — strengthening our partnership with the creative teams, but also working seamlessly with media, analytics, PR, social and production to bring our best ideas to life.”
C-K work roster includes Corona, Gumout, Tropicana, Porsche and Pacifico.