Stagwell Acquires 'Huskies' Agency, Aligns It With Forsman & Boderfors

Stagwell has acquired Dublin, Ireland-based creative agency In The Company Of Huskies, which will become part of the group’s Forsman & Boderfors Creative Collective. 

Huskies' offering includes strategic, creative, and digital marketing capabilities, and further scales Forsman & Bodenfors' footprint across Europe.   

"Huskies has built a powerful digital-first operation that we believe will complement the creativity and communications expertise at Forsman & Bodenfors at a time when the agency's momentum is building worldwide," said Mark Penn, chairman and CEO, Stagwell. 



Huskies will be renamed F&B Huskies. Jonathan Forrest will remain CEO of the agency. The terms of the deal were not disclosed. 

Stagwell notes that Huskies blends behavioral science and creative skills, with social, search, technology and development to serve a roster of B2C and B2B clients, which includes Allianz, Slack, Nissan, Smurfit Kappa, Guinness Storehouse, and Fáilte Ireland, the National Tourism Development Authority. 

Toby Southgate, global CEO, Forsman & Bodenfors, added that "By joining forces, we all at Forsman can only benefit from access to their digital expertise and unique approach to helping brands drive attraction as well as attention in today's crowded market.” 



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