• by Fern Siegel , May 9, 2023

A new ad agency has just debuted: Art of the Possible Influence.

The new shop, based in London, will launch with various clients, including Pernod Ricard, Korean food brand bibigo and Laser Clinics.

The news was announced by creative agency Art of the Possible, which kicked off in 2019, offering a strong social element: content, paid social, community management and large-scale influencer programs.

Now, the agency has chosen to launch a standalone influencer entity: AOTPi. It will provide strategy, influencer search and recommendation, negotiation, content management, paid social, measurement and reporting.

AOTPi will be led by Art of the Possible’s managing director Kat Patterson, who adds managing director, AOTPi to her duties. She is joined on the leadership team by Art of the Possible’s operations director, Faye De Marco, who adds Chief Influence Officer, AOTPi, and Tim Hedges, tapped as creative director at both shops.

Kat Patterson, managing director, Art of the Possible, said the launch “allows us to give focus to an area of marketing that we’re passionate about, leveraging the relationships we’ve developed … delivering quality marketing services to take on a new challenge — and to do it with old school finesse.”