Hyundai Motor America's recognition of Memorial Day goes beyond the typical dealer sales event.
The automaker is recognizing the national holiday with its sponsorship of an event that honors military and first responders.
The National Salute to America’s Heroes presented by Hyundai returns to Miami Beach for the seventh year.
Since its debut in 2017, the event has been s a part of Hyundai’s long-term commitment to supporting the U.S. military.
It includes the Hyundai Air & Sea Show, U.S. Army SaluteFest, Music Explosion presented by Hyundai, and a display village with interactive exhibits, simulators and family-oriented entertainment.
The event showcases the men, women, technology and equipment of all five branches of the U.S. military, police, firefighter and first responder agencies.
The automaker is also donating $50,000 to Folds of Honor to provide scholarships to spouses and children of America’s fallen and disabled service members.
“At Hyundai, we all share the greatest respect, admiration and appreciation for the contributions and sacrifices of the men and women in our nation’s armed services,” says Jose Munoz, president and CEO, Hyundai Motor North America, in a release.
Hyundai also shows its support for the U.S. military with its Stars and Stripes employee resource group. And its Veteran Employment Transition program actively recruits military veterans for Hyundai dealership parts and service positions. The company allows veterans free access to its factory training centers both in-person and via online courses throughout the United States, where they can jump-start their automotive career even before their separation from the military.
Hyundai also offers discounts for eligible active duty, reservist/National Guard veteran, and retired U.S. military personnel, and a $500 incentive to military and first responders on all its vehicles.
The automaker has also been recognized as a 2023 Military Friendly Employer from VIQTORY (an honor Hyundai has received 10 times) for being a company that hires, promotes and supports military veterans, in addition to being named a “Best for Vets Employer” by Military Times.