• by Fern Siegel , June 5, 2023

Ammo Creative has closed, but Mob Scene, an entertainment-marketing agency has acquired its social/digital team to broaden its creative capacities. The group specializes in digital-marketing strategy, social creative, media and display, community management, influencer programs and tech activations.

George Peña, senior vice president, social/digital, and Kyle Parsons, vice president, social/digital & strategy, will lead the new Mob Scene team.

While employed by Ammo Creative, the award-winning team handled campaigns for "Top Gun: Maverick" (Paramount+), "Prey" (Hulu) and "Jurassic World: Dominion" (Universal Pictures).

Tom Grane, CEO/founder of Mob Scene, said the agency has "combined our resources to create something bigger and truly unique for our clients. Our new team’s secret sauce, in collaboration with our long-established, close access to filmmakers and talent on set, will create unique new synergy opportunities for our studio and streaming clients."

The added staffers are seen as a tool to expand Mob Scene into business sectors targeted for future growth, such as experiential marketing and brand activations.

Founded in 2006, recent Mob Scene projects have included marketing campaigns promoting "Avatar: The Way of Water," "Banshees of Inisherin," "Elvis" and "Glass Onion: A Knifes Out Mystery."

At present, the company is working on campaigns for blockbusters, including "Fast X," "Dune 2," "Barbie" and "Kingdom of the Planet of the Apes."