Folloze, a B2B buyer experience
platform, has formed an integration with Outreach to support communications.
The interface, dubbed Folloze plus Outreach, allows sales and marketing staffers to
auto-personalize content experiences via the Folloze and Outreach platforms.
Outreach users can discern prospects’ behavior with Folloze’s first-party intent signals. In addition,
a dashboard provides first-party behavioral analytics.
“Folloze and Outreach provide teams with the ability to uplevel sales and marketing activities in their own respective ways,”
says David Brutman, co-founder and chief product officer at Folloze.
The integration “addresses a critical gap as budgets are shrinking and organizations strive to garner better
results with current or reduced investments,” Brutman adds.
According to Folloze, users can:
- Add a Folloze board to an Outreach email with a few clicks
- Add a direct link to Folloze content in an Outreach email
- View account and contact engagement activity within Outreach:
- Access a personalized
Folloze board experience
- Leverage identity matching capabilities to provide behavioral data