June 3 - 6, 2024
Consumers Welcome LGBTQ+ Targeting More Than Inclusion
- by Robert Williams , June 8, 2023
The recent backlash against Bud Light beer and retail chain Target over transgender and gay issues serves as a warning about the pitfalls of making customers feel as if an unwelcome social or political agenda is being foisted upon them.
Despite the negative reaction to their respective efforts to be …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
