• by Ray Schultz , June 13, 2023

Penske Media Corp. will today launch a new media brand focused on health: Flow.  

The aim is to snare pharmaceutical advertising dollars, Axios reports.  

Flow will cover health and wellness subjects like reproductive health, menopause, pelvic health, brain and heart health and diseases such as cancer, migraines and autoimmune disease, Axios writes. 

Appearing under the company’s She Media portfolio, the new franchise will include a website, a periodic digital magazine feature and live events.

The project is being headed by Samantha Skey, CEO of She Media. 

According to Axios, She Media has created a $10 million media match program, called the Flow Fund. It will match advertiser investments in health and wellness content.