Prime Day spending is expected to be down, according to a survey of 1,000 prospective shoppers by Ziff Davis for RetailMeNot. The average respondent who will shop Prime Day plans to
spend
$250
on Prime Day (and other retailers’ simultaneous sales) this year, down 16% from $388 in 2022 and 58% from $594 in 2021. Of that planned
spend, respondents intend to spend most of it ($150) at Amazon (down from $233 in 2022) and $100 at other retailers offering their own promotions during Prime Day
(down
from $155 in 2022
).Read the whole story at Chain Store Age »
