• by Fern Siegel , June 19, 2023

Dolce & Gabbana recently launched a digital out-of-home campaign for its new fragrance Q in Lima, Peru.

Worldcom OOH created the work.

Specially designed for 3D screens, the immersive ad is featured on highways and bus shelters, 100% branded with lighting and LED screens.

The new fragrance Q for women completes D&G's men's version K.

"The entire campaign was documented with aerial recordings made by drones that allowed us to capture the impact of the spot in 3D, images that were also used to disseminate the campaign on networks," says Victoria Muscatello, market manager of Worldcom OOH.

Worldcom OOH operates in 18 countries in North America and Europe.