The rapid user growth for ChatGPT, the chatbot powered by what’s known as generative artificial intelligence, has ignited a rush to develop applications that use the technology. Many CMOs worldwide have already adopted some kinds of AI, and are generally optimistic that generative AI will be positive for their work, …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.