• by Fern Siegel , June 28, 2023

Moore has been selected as the direct-response agency of record for the San Diego Zoo Wildlife Alliance. The partnership will be led by marketing strategists from CDR, a division of Moore.

SimioCloud by Moore will provide the technology infrastructure.

Moore will manage all aspects of direct-response programming, including list brokerage and cultivation, media buying, data processing, mail production and distribution. It will also execute plans to maximize revenue and member and donor acquisition via direct response.

Jeff Spitko, director of membership and direct response for San Diego Zoo Wildlife Alliance, said Moore's targeted prospecting and advanced behavioral tools will allow the Alliance to "reach the right audiences who want to engage and support our global conservation efforts."

San Diego Zoo Wildlife Alliance is a national nonprofit conservation organization that operates the San Diego Zoo and the San Diego Zoo Safari Park.