• by Fern Siegel , July 6, 2023

Corsair needs publicity — and it decided to get it in a novel way: in baggage claim.

The airline launched an out-of-home campaign to get maximum attention. The Australie.GAD agency created the work. Corsair ads on various suitcases that come down the carousel shoot. Airline passengers are always checking bags that resemble theirs. So why not capitalize on the moment?

The activation gives travelers on competing airlines a chance to discover Corsair's fleet of new A330Neo aircraft.

There are several points of promotion: The planes consume less fuel and reduce CO2 emissions. Flights offer gourmet meals prepared by lauded chefs and roomy business-class cabins.

Corsair's spot is also streaming in social media on YouTube and the airline's accounts, Facebook, Instagram, TikTok and YouTube. It invites viewers to visit the booking site and take advantage of the airline’s flights and benefits this summer.

Corsair International is a French airline based in Orly Airport in Paris. Corsair also partners with EasyJet, a British airline based at London Luton Airport.