Bluecore has debuted a tool it says can provide website
identification rates to retailers for use in email and other channels.
"The new solution, Transparent Identification, provides a complete view of website identification rates
by source to make informed improvements to drive the ID rate higher -- and by matching shopper data with predictive models, allows users to “trigger hundreds of
personalized touch points, and differentiated identification offerings,” says Fayez Mohamood, CEO of Bluecore.
In general, Bluecore contends that brands can use its product suite
to personalize 100% of communications through their email, site, SMS, and paid media shopping experiences.
The new tool is designed for today’s retailers, who suffer from customer log-in
rates of 10% or less and little understanding of the other 90% of site visitors, making targeting, personalization and remarketing much more challenging, the company says,
CITY Furniture
claims it has realized a 330% increase in identified customers and 118% hike in repeat buyers.
“Bluecore’s launch of Transparent Identification comes at an important
time,” says Justin Roisman, managing director of marketing at CITY Furniture. “Every retailer is looking to hit year-over-year comps in a market where acquisition performance is declining
alongside retention being impacted by inflation.”
Roisman adds, “In any market where demand is at risk, marketers should put a premium value on identification.”
According to Bluecore, Oriental Trading Company has realized an almost 100% increase in its website visitor identification rate. And Lulu and Georgia saw a 5% boost in overall list growth and
a 229% hike in repeat buyers.