Hannah Waddingham, who won an Emmy playing
the owner of a soccer team in "Ted Lasso," is now championing soccer for real.
Specifically,
women's soccer, as it takes the global
stage this summer at the FIFA Women's World Cup, where the U.S. is favored. It runs July 20-August 20.
Waddingham is teaming with Johnnie Walker, a partner of Angel City FC
and NJ/NY Gotham FC, to highlight a startling stat: Women make up more than 40% of athletes, but receive less than 10% of total sports news coverage, according to a Purdue University study. Both want
viewers to tune into women's sports — year-round.
Through August 20, anyone 21+ can text EQUITY to 24272 or go to
justwomenssports.com/watchwomenssports to learn how to receive Match Day Memos from Waddingham and view this
summer’s game day schedule.
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These reminders highlight how watching and supporting women’s sports can contribute to cultural equality.
Johnnie Walker is also
partnering with The Women's Sports Foundation, Just Women's Sports and media company Hello Sunshine, which produced the spot, to broaden perspectives.
Sophie Kelly, senior vice president of
whiskies at DIAGEO North America, said: “Women athletes have the power to help shape culture, inspire other women as positive role models, and break societal narratives."
The "Watch
Women’s Sports" rallying cry is a continuation of Johnnie Walker’s First Strides
initiative, an ongoing commitment to inspire and enable more firsts in culture.