Hannah Waddingham, who won an Emmy playing the owner of a soccer team in "Ted Lasso," is now championing soccer for real.
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These reminders highlight how watching and supporting women’s sports can contribute to cultural equality.
Johnnie Walker is also partnering with The Women's Sports Foundation, Just Women's Sports and media company Hello Sunshine, which produced the spot, to broaden perspectives.
Sophie Kelly, senior vice president of whiskies at DIAGEO North America, said: “Women athletes have the power to help shape culture, inspire other women as positive role models, and break societal narratives."
The "Watch Women’s Sports" rallying cry is a continuation of Johnnie Walker’s First Strides initiative, an ongoing commitment to inspire and enable more firsts in culture.